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About Lexington

A modern vegan BBQ brand built for people who want bold flavour, comfort-food energy and plant-based options that never feel like a compromise.

Lexington was created to bring smokehouse flavour and classic barbecue joy into a plant-based format. Instead of presenting vegan food as restrictive or minimal, the brand celebrates abundance, indulgence and real appetite.

  • · Bold taste
  • · Strong identity
  • · Craveable food
  • · Accessible preparation
  • · Community around cooking and sharing

The crew

Marcus Hale

Founder

Grew up loving barbecue culture and wanted a plant-based brand that respected flavour, ritual and comfort.

Nia Walker

Culinary Director

Leads recipe development, flavour balance and product innovation.

Jordan Ellis

Content & Community Lead

Leads recipe video content, product storytelling and social engagement.